Press centre Events All events 12.10.2016
| 12 October 2016
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Author’s seminar on “Advertising in the pharmaceutical sector. Risk Matrix “ |
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10:00 — 15:00 Kosmodamianskaya emb., 52-5 |
5 people (maximum number from one company) |
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The VEGAS LEX Law Firm would like to invite you to the author’s seminar: “Advertising in the pharmaceutical sector. Risk Matrix”, developed by experts at VEGAS LEX for manufacturers of drugs, medical devices and dietary supplements, as well as pharmacy chains.
Participation in the seminar will allow you to:
- Obtain information about safe and unsafe marketing tools, collected by us on the basis of impact assessment practices in the pharmaceutical sector for the years 2012-2016
- Obtain additional practical tools for monitoring the implementation of the internal compliance system in your company
- Obtain additional tools to protect your company’s positions, as well as learn to assess the potential risks associated with strategic planning of product promotion
For whom is this seminar?
- For employees of companies producing pharmaceutical drugs, medical devices and dietary supplements, harmonizing materials to promote products on the market and responsible for strategic planning of promotions
- For managers of pharmacy chains, responsible for supervising the preparation and placement of advertising materials of pharmacies and pharmaceutical stations
- For compliance professionals working with the internal control systems for business policies of manufacturing companies and pharmacy chains
- For employees of professional associations, summarizing the best market practices, as well as considering controversial issues related to the advertising of products of participating companies
The seminar program includes:
| Information module | Content |
| Module 1. Key risks of promotion strategies | This module is divided into blocks, which address the individual risks faced by manufacturers of drugs, medical devices, dietary supplements and pharmaceutical organizations. The module provides a detailed analysis of practical cases, as well as recommendations for levelling risks. |
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Module 2. Techniques that should not be used in practice |
This module describes the practical methods of advertising, the use of which is associated with risks. It also provides analysis of practical case studies and recommendations for levelling risks. |
| Module 3. Evidentiary base: what companies should be ready for | This module describes the basic methods used by supervisory bodies as evidence of violations. Also, the characteristics of possible counter-techniques to protect the company’s positions. |
| Module 4. Responsibility in the field of advertising | This module describes the possible strategies for levelling the risks of prosecution. An analysis of practical cases is presented. |
Participation fee: 15,000 roubles + VAT
Pre-registration is required
Event language: Russian
To register, please confirm your participation by e-mail at conference@vegaslex.ru or by phone +7 (495) 933-0800.